You pay each time a potential customer
clicks on your ad. However, it's not that simple! If you have
the time and in-house resources who understand pay per click
or PPC from ROI perspective, we strongly encourage managing
your PPC campaign yourself. Tech Media Solutions’ dedicated
PPC team is certified search engine marketers who have years
of experience that can help you achieve both your short- and
long-term goals. With today's fierce competition, the need
of an experienced account manage who can drive quality clicks
to your site, increase your conversion rate and keep cost
per acquisition at projected goal is critically important.
Although pay-per-click can provide you with an immediate
internet marketing result, it can be very costly and competitive.
For example, at an average cost of $0.75 per-click with
estimated 5000 clicks a month would cost $3750 (without
any management fees). Due to the high cost involved in pay-per-click,
we recommend this powerful online marketing strategy as
a short-term (one to two years) goal and SEO as the ultimate
long-term goal.
Our conservative and strategic management approach can
help your dollars go a long way while boosting sales and
keeping your CPA down.
The process at Tech Media Solutions is simple and straight
forward:
1. Strategic Planning
Upon receiving your inquiry, a thorough site analysis is
conducted on your website, followed by a meeting (in-person
or conference calls based on your location or schedule)
to identify your goals and objectives. This may include
but not limited to target audience, your campaign goal (whether
leads, sign-ups, sales, or pure traffic).
2. Project Documentation
While our competitors use proposal as their project documentation,
Tech Media Solutions prepares separate extensive document
outlining project scope, process, budget and ROI calculations,
keywords, creative, milestone, etc. The project documentation
helps both parties in working towards a common goal.
3. Account Setup & Launching
Tech Media Solutions once again review the final project
documentation with you. Once keywords and creative have
been approved we create your account and upload keywords
and creative. This process can take up to five business
days since keywords and creative have to pass engine editorial
process.
4. Keyword Management
Tech Media Solutions checks on your campaign numerous times
each the day to make sure keywords are search active. We
report inactive keyword to you and also present you with
alternatives prior to making any keyword changes.
5. Creative Improvement
Optimization is critically important if you want to maximize
your company’s paid search ROI. Our creative department
will work closely with you to produce well written and targeted
creative. Our strategic decision of modify creative is not
based on CTR, rather on conversion rate.
6. Bid Management
We bid manually at Tech Media Solutions! What does that
mean? Most search engine marketing companies use bidding
tools to do their bidding, this means little attention is
paid to searcher’s activities. Tech Media Solutions
experts do not change bids for “changing sake”
we carefully analyze campaigns and make strategic decision
based on searchers’ behavior. Being able to react
to searchers’ behavior not only extends the use of
your campaign budget but also increases your ROI.
7. Report & Analysis
Depending on your campaign size, we can provide you with
a weekly, bi- weekly or monthly executive-level campaign
report. Our extensive reports cover specific time period
campaign activities and recommendations as to how to improve
current situations.
For more information on our pay per click services, please
contact us at sem@techmediasolutions.com
today and maximize your ROI.
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